Ayrto
Visual Identity · 2025
Rodrigo, the founder behind the project, reached out to me to bring an ambitious and innovative idea to life. From naming to visual identity, Ayrto is a modern solution to a traditional problem: vehicle maintenance.
My job was to shape it through a name that felt connected to the industry and truly felt like an assistant. That's how Ayrto was born: a platform for auto repair shops where you can schedule appointments and get your car fixed, all online (its name is also an acronym: Agenda y Repara Todo Online and Schedule and Repair Everything Online in Spanish). There's a nod to Ayrton Senna in all of this, of course.
My Role: · Naming · Visual Identity · Logo Design · Brand Guidelines
